Social media optimization (SMO) can be defined as implementing changes to optimize a site for generating promotion through social media, online communities and community websites. Techniques of SMO consist of adding up RSS feeds, social news buttons, blogging, and to incorporate anything that can allow an online community to communicate, such as photos, videos and blogs. The prime focus of Social media optimization (SMO) is on motivating traffic from sources other than search engines, though better search ranking is also an advantage of successful SMO.
Social Media Optimization is all about breaking down the site walls so content can be easily found, circulated and shared by the community. So the site gets visibility without depending strictly on search engines.
Benefits of social media optimization
Social media optimization is the next level in viral marketing where word of mouth is produced through the use of networking in social bookmarking, video and photo sharing websites like, facebook, twitter, digg, delicious, reditt, flicker etc. There is huge traffic on this site; all you need is a proper SMO campaign. SOCIAL MEDIA OPTIMIZATION allows you to efficiently spread the word and generate an intense amount of interest for a relatively unknown product or service and position the brand to the customers in their own terms and environment which results in a more genuine marketing message.
There are some other benefits which can be of great help:
• Create Brand Awareness
• Help in Lead Generation
• Event Promotion
• Reward inbound links
• Help your content travel
• Customer Loyalties
• Help in globalizing your business
• Single platform for unlike business minds