Online shoppers now depend on their mobile devices to juggle their work and hobbies. In fact, smart phones and tablets have become even more popular than laptops or desktop computers. Mobile marketing has become imperative today because of the increase in the number of people using information on their mobile devices.
Mobile has already eclipsed desktops and as such, mobile marketing is no longer a mere option. It is essential. Mobile marketing allows you to reach people who are looking for products or services on their mobile devices.
If you live in the Big Apple and want to market your business, check out our listings of mobile marketing companies in New York City. At Credibase, we offer customer testimonials to help you select the right company for your needs.
And here is how they do it.
Offer deals and coupons
Today’s online shoppers grew up watching their mothers cutting coupons.
Studies have shown that about 96% of consumers use coupons. When it comes to coupons, the mobile platform performs way better than offline (coupons taken from newspapers or magazines). In fact, the redemption rate for mobile coupons is 10 times higher.
Add mobile coupons to your marketing strategy to incentivize your audience. You can use email and text push notifications to make your customers aware of the latest deals. Promotions that you send when a customer is near the store have improved chances of getting redeemed.
Mobile marketing companies New York City can help you design innovative mobile campaigns. Check out their latest offers here at Credibase.
Optimize for micro-moments
Users now use their mobile devices whenever they need advice or information. They don’t have time or patience to do detailed research. They take actions on the spur of the moment and expect results almost immediately.
Consider this situation. A user wants to know the right dosage of Advil for a 12-year-old. You can’t expect them to open their laptop to find out such a small detail. They would rather reach for their mobile device and do a quick search online. What they want to see is an accurate piece of information. They don’t have the time or inclination to study graphs, watch videos, or read a comparative study of the efficacy of various painkillers. There are many mobile marketing companies in Toronto that are aware of this fact.
According to Google, these micro-moments are of four types. As a business owner looking to leverage the power of mobile search, you need to be aware of these micro-moments.
1. The user wants to know something. For example, ‘Who is the President of the United States?’
2. The user wants to go somewhere. For example, ‘Where is the nearest restaurant?’
3. The user wants to do something. For example, ‘How do I convert kilograms into pounds?’
4. The user wants to buy something. For example, ‘Buy Canon DSLR’
In order to take advantage of these moments, business owners have to plan ahead and create content that their customers want. If your content can answer their questions, they will stick around. They may also return. You also need to ensure that your content is instantly available in bite-sized pieces. Users should be able to find and use them on the go.
Here at Credibase, we have an exhaustive list of mobile marketing companies in Toronto.
Make mobile payments available
If there is one lesson that you should have learned from the e-commerce boom it is that people love convenient transactions. Big brands have already adopted mobile payment options. If you haven’t already started accepting mobile payments, do it now. Consumers are more likely to complete a purchase if you offer them a convenient payment option.
It is important to make the crossover if you want to be relevant this year. So set up your processes in such a way that you can accept mobile payments. That said, a lot of customers are still wary of mobile payments. Using a secure payment processor is essential to put their minds at ease. At the same time, keep your customer’s experiences simple.
Embrace mobile-only social
Mobile-only social applications are going to be even more popular this year. It is very important for merchants to have a presence on SnapChat, Periscope, and Instagram. Apps may come and go but brands have to ensure that they maintain the support of their audience.
Don’t know which apps you should use? Mobile marketing services in Chicago can help you launch an effective mobile marketing campaign for your business.
If you’re handling your mobile campaign yourself, don’t make the mistake of depending too much on any one platform. The message is that a cross-platform social media strategy is crucial to stay relevant in the coming years. Marketers need to establish their message across all channels. However, posting the same content on all the platforms is a mistake. What is appropriate for one platform may not be appropriate for another platform. For example, the content that is appropriate for a billboard may not be appropriate for a television commercial. No matter what your platform is, you have to engage your consumers by posting content appropriate for each platform. At the same time, you have to ensure that you are sending out the same message across all platforms.
Take a moment to check out mobile marketing services in Chicago listed on Credibase. You just might find the answers to your questions.